How we got our start?
In 1997, frustrated by flimsy accessories that couldnât hold her thick, curly hair, our founder Laurie Erickson turned a bad hair day into a beautiful idea: hair heroes designed to fit everyoneâs perfectly imperfect tresses. Weâre here to help achieve sophisticated, of-the-moment looks for all hair.
What makes our product unique?
We travel the globe to source premium, innovative materials, and partner with heritage factories to make quality hair accessories. We pay meticulous attention to craft each piece and offer iconic essentials in bright colors and bold prints â fusing fashion, function, and fun.
Why we love what we do?
From day one, weâve offered solutions for every hair type. From thick, curly mane to thin, wispy locks, we have the perfect products to make all tresses look the best. We empower you to build the ultimate hair accessories wardrobe because we believe in great hair days for everyone.